CLCTN · BUSINESS PLAN · MARKET B · ANDROID-FIRST · 19 SEP 2026

A different business, wearing the same app.

Market B is not market A with lower prices. The user is a different person, the storefront is a different app, the money moves on different rails, the app is found in a different place, and the cost base has to be structurally lower. Five differences — so it earns a plan of its own rather than a discount column in the existing one.

Read alongside the Business Plan (market A) and Business Plan · Android. Numbers illustrative and deliberately conservative, as in the original.

Market A's principle was sell once for what costs you nothing monthly. It doesn't transfer, because there is no "once" here — a single €25 decision is a barrier, while ₹49 a month is not a decision at all. The second half matters more: at this ARPU, one recurring cent per free user eats the business. Zero marginal cost isn't hygiene here, it's the whole model.

01 · WHO THIS PERSON ACTUALLY IS

The single biggest mistake would be to imagine a Brazilian version of the collector on the sofa. In these markets the line between collecting and small-scale trading barely exists — the person with 200 objects is usually moving some of them, and that changes what the app is for.

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WHAT THEY'D PAY FOR

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WHAT THEY'D NEVER PAY FOR

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All three are served by the app you're already building. What changes is the noun on the store listing: in market A it is a catalogue of things you love; in market B it is the stock book for what you buy and sell. Same screens, same data model, different promise — and the second one is a business expense, which is the only reliable reason anyone at this income level pays for software.

02 · THE STOREFRONT IS WHATSAPP, NOT YOUR APP

03 · THE REVENUE STACK, IN ORDER OF SIZE

Five lines. None of them is a lump sum, none of them requires you to process a transaction, and each has a floor of zero rather than a negative — no line here costs you money when nobody buys.

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HOW IT WORKS

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WHY IT FITS THIS CROWD

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WHAT IT COSTS YOU

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04 · SACHET PRICING — WHY THE SHAPE OF THE PRICE MATTERS MORE THAN THE PRICE

Shampoo in these markets sells in single-use sachets, not bottles — not because a bottle is bad value, but because the bottle asks for money the buyer doesn't have today. Software follows the same rule: streaming services in India sell weekly plans, mobile data sells in daily packs, and both outperform the monthly equivalent at higher effective cost per day.

The practical consequence: offer the smallest interval Play will let you sell, price it under the cost of a snack, and let people lapse without friction. Churn is not a failure mode here — it's the product working as intended, and they come back the week they have stock to move.

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05 · PICK ONE COUNTRY — "MARKET B" IS NOT A MARKET

Eight countries means eight payment rails, eight affiliate programmes, eight support languages and eight collector cultures — none of which a solo developer can carry. One country, one language, one playbook, and only then copy it.

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07 · THE COST FLOOR — THE PART THAT ACTUALLY DECIDES IT

At roughly €0.10 of annual revenue per install, any per-user recurring cost is fatal. A service costing €0.02 per user per month is €0.24 a year — more than twice what the average user brings in. This is why the market-B build has to be more disciplined than the market-A one, not less.

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08 · HOW ANYONE FINDS IT

Paid acquisition is arithmetically impossible — you cannot pay €0.30 for an install worth €0.10. Every channel here has to be free, and all of them are the same channel wearing different clothes: an existing community, reached through one person in it.

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09 · THE TRAPS, SPECIFIC TO THIS MARKET

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10 · WHAT I'D ACTUALLY DO

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Companion pages: Business Plan · Business Plan · Android · Pricing by Market · Android via Swift. Local price points, payment-rail availability inside Play billing, and affiliate programme terms all move — confirm each before committing a tier.